Your new CRO's first plan deserves better data than the last one had.
Your CRM records a fraction of what happens in a deal, and your new CRO's first plan will be built on it. Rev-Lens gives your CRO a counted answer to why you win and lose, across sales, marketing and product, within five weeks, built with them and inside your own systems.
Counted across every deal, with the evidence behind it.
One pattern from a Rev-Lens engagement: deals cut down to fit a budget, counted across six months of pipeline. The descope decisions lived on calls, in revised quotes and in internal threads. The CRM recorded none of them.
The hire is the bet. The first plan is where it pays back.
First two figures: SBI research, published in Harvard Business Review, October 2024.
Three executives. One set of deals. Finally the same answer.
"Where and how do we actually win?"
Gets: the winning and losing deal patterns, with the calls behind them.
"Which pipeline turns into revenue?"
Gets: source-to-close evidence your CFO can check.
"Is the market hearing what we built?"
Gets: feature gaps priced in open pipeline.
One set of findings, each with an owner, before the next plan is set. No more three executives with three dashboards.
Built with your CRO, not around them.
Your CRO sponsors the work, chooses the questions and owns the findings. Every finding is about deals, never an assessment of a person, and each carries a named owner for the action.
- Your CRO Sponsor. Agrees the questions, sees every finding first, owns the actions.
- You A 30-minute briefing now, and the readout at week five alongside your CRO.
- RevOps or data lead Grants access to the sources named. No rep time is needed.
- Rev-Lens team Scopes, joins and analyzes, then presents findings with the evidence behind each one.
Your data stays where it is.
- Access scoped to the sources you name
- Built inside your infrastructure, not ours
- Never pooled with another customer's data
- Never used to train models
- You keep the joined dataset and the agents
- Terms in writing before access is granted
A former CRO who has also sat in your chair.
Todd Abbott is the co-founder of Rev-Lens. He spent more than 25 years in CRO and equivalent roles and has led two startups as CEO. He takes every call and runs the analysis himself.
- Co-founder, Rev-LensGTM intelligence
- EVP Sales and Service, Mitel$1.2B number
- Chief Revenue Officer, Seagate$12B number
- Chief Revenue Officer, Avaya$5B number
- SVP Sales and Field Operations, Symbol Technologies$1.2B to $1.6B
- Two-time startup CEO, including InsightSquaredRevenue intelligence
What CEOs ask on the first call.
Will this undermine my new CRO?
No. Your CRO is the sponsor and decides the questions. The findings are about deals and patterns, never about people, and your CRO sees every one of them before it goes any wider.
How much of my time does it take?
A 30-minute briefing now, and the readout at week five. Your CRO's team carries the rest, and it needs no rep time.
What do we commit to?
A commitment to a five-week services engagement, at a fixed fee confirmed once the question is scoped. Nothing is licensed and nothing in your stack changes. Anything after week five is optional: if you want the Rev-Lens team to stay on for a regular read of the numbers, we can.
We already pay for Gong and an LLM. Isn't that enough?
They are excellent for one deal at a time. A question about every deal over a year needs the systems joined at the opportunity level and counted. We build that join inside your infrastructure, and it runs on the model you already license.
What does our security team need to know?
Access limited to the sources you name, a governed copy inside your own cloud account, your licensed model, no pooling, no training. We put the specifics in writing before any access is granted.
Give your new CRO a head start.
A 30-minute briefing with the founder. We'll check whether your data can answer the questions your CRO will be asked. If it can't, we'll say so.
- What you'll get: a yes or no on feasibility, and what your CRO would need
- What it won't be: a demo, a license, a platform change
- Who you'll talk to: the founder who runs the analysis